Trail Map vs. Coin Flip
Reputation Management
A deliberate path to trust or leaving it to chance.
Reputation is...
Your reputation is about 88% of your long-term business, so taking good care of it and being intentional with how it gets handled is extremely important. Leaving it to blind luck is not a good strategy and getting in front of potential harm to your reputation isn’t always that simple. We always hear that the internet is forever and if so then so are bad reviews, so leaving your reputation to blind like is like hanging on the edge of a cliff without being tied off… how long can you hold on?
Perception matters
Reputation Factors
Here are a few quick statistics and thoughts on why reputation management is so important for your business’ success.
Online Reviews
92% of your customers read your online reviews before calling you… or your competitor!
Quality
A study showed a higher number of ‘quality’ reviews reassures and attracts more customers.
Little Things
An increase of 1 star showed a 5-9% increase in revenue.
Oops
A single negative review can drive away 22% of potential customers.
SEO Rep
These same review stats affect your ranking on search engines!
Active
Businesses that actively respond to positive and negative reviews rank higher.
Flip the Negative
Responses to negative reviews help mitigate the effects of them.
An intentional strategy that addresses your good reputation is critical to your business’ success, so take it seriously and consider the following areas to manage.
Reviews
Have a plan on addressing reviews quickly both good and bad.
GBP
GBP (Google Business Profile) reviews, ask for them and manage them.
Social
Social Media accounts, keep an eye on these especially on community pages.
What now?
There is a lot that goes into your online profiles and managing them and your online reputation is an easy thing to throw on the backburner, especially after a long day. It really shouldn’t be an afterthought, it is a priority, especially when it effects 88% of your long term future business.
Tempest360 is ready to partner with you helping to scale your mountains, call us today and let’s develop a strategy so you… know your direction.
Reputation Management
FAQs
If you have any other questions or ready to get started on managing your reputation, get in touch with us!
Get in touchSend follow-up emails and ask, include a direct link to review site.
Include link to review site on receipts or business cards.
Add gentle reminders on your website or social media channels.
Making the review process as simple as possible for customers and boldly asking for 5 star reviews.
Negative reviews can deter some potential customers, but they also present an opportunity for gaining some. Responding quickly and courteously to negative feedback. This shows that you value customer opinions and are committed to resolving issues respectfully. Being transparent in front of potential customers can also help build trust and even rebuild trust with dissatisfied customers.
Search engines like Google look at both the quantity and quality of reviews when deciding search rankings. A healthy review profile not only improves your online reputation but also improves your chances of appearing in the ‘local map pack’ and top search results, leading to increased organic traffic.
Subscribe now for Tips & Updates
By subscribing, you consent to receive updates from our company and agree to our Privacy Policy.
© 2025 TEMPEST360 All rights reserved.