Bridge to Business vs. Canyon of Missed Chances
Lead Generation
Are you connecting with leads
or losing opportunities?
Building Bridges
Knowing your direction is key in any business venture but without building the “bridges” that enable customers to locate and connect with you along the way you will never reach your destination. Lead Generation helps bridge the canyons that you keep you from connecting with customers that are searching for your services. Your business goals require specific Lead Generation strategies tailored just for you, and with tons of options to generate those leads, we’re here to help you come up with a strategy specifically drawn up just for you.
Yellow Pages?
Larger successful businesses can have entire marketing departments dedicated to figuring out how to connect with their customers. They have an entire army of personnel at their disposal engaging every know course and method of lead generation known to man including vehicle signage, radio, billboards, social, video and mailers… some even do a thing called Yellow Pages… don’t even ask!
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Bridges that Connect
Some of these “bridges” work better than others and investing your advertising dollars into a bridge that only converts 0.5%–1.5% into customers sounds like wasted money and a different strategy could make all the difference. There are many strategies, routes, options… and “bridges” that we can plan and build into something that will take your business in the direction and to the peak you want to reach. Let’s see if we can find a strategy that connects you with your customers today!
Every Lead Generation strategy is different but some of our top recommendations include…
Network
Time is valuable but networking and relationship driven marketing has the highest ROI, 15-50%. This is more than any other kind of advertising!
SEO
Optimized Website with multiple CTA’s and regular seasoning.
Local
A Localized Lead Generation site that only produces leads for you!
PPC
(Pay Per Click) and Social media ads
Strategy
Not all strategies will work and they depend on your company goals, they need to be carefully planned and executed to ensure an appropriate direction and the most traction for marketing dollar. Monitoring, adjusting and refocusing on your marketing goals is a full time effort, and most of us don’t have an ‘army’ to call up.
Tempest360 is ready to partner with you helping to scale your mountains, call us today and let’s develop a strategy so you… know your direction.
Lead Generation
FAQs
If you have any other questions or ready to get started on active lead generation, get in touch with us!
Get in touchMarketing tactics that include using SEO, email, blogs, mailings, free offers.
Paid advertising like Google and Social media ads, displays.
Social Media engagement
Attend and host events
Referral program, $50 gift card for a $5k referral is easy math!
Give your strategy an appropriate amount of time to start working, your market (if saturated) could take 6+ months to really start generating leads at 100% efficiency. Patience will pay off… literally!
Analyze and track metrics like…
Number of leads generated
Conversion rate: percent of leads that progress to next stage in your sales funnel.
Cost per lead
Total ROI
Call Tracking
Lead quality
Personalized communication – don’t cut and paste. Analyze and respond thoughtfully.
Timely follow-ups… not next week, the next hour!
Content marketing – offer something simple for free, advice, quote, pamphlet, how-to guide.
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